About Guilty Brands

Guilty Brands Oy is a developer and manufacturer of highly innovative confectionery products and brands.

In today’s world of extreme focus on health, beauty, efficiency, career and environment it is easy to lose your mental balance sometimes. We humans need to be allowed to have and cherish our small guilty pleasures. No one is perfect and no one is innocent – that’s why we chose to name our company as Guilty Brands.

Our vision is to raise the bar in the confectionery market and challenge carefully selected product segments through innovation, design and quality.

Guilty Brands was established in 2019 as a joint venture by Alfmix Oy in Finland and Trans World Confectionery Holding ApS (TWC) Denmark. Alfmix is one of  the leading independent distributors of fast moving consumer brands in Finland with specialization in marketing of impulse products. TWC Holding has a long history of operation and investments within the confectionery industry.

The HQ and central warehouse of Guilty Brands Oy is situated in Vantaa, Finland with sales offices in both Denmark and the Middle East.

We are always looking for extraordinary sales and marketing talent. Our concepts are truly global. If you believe that you can make a difference in your region – get in touch!

So yes, we confess: We are Guilty – Guilty of Brands